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Facts and Figures |
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Economy |
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Direct Marketing |
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Section 2 |
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Language and Cultural Features |
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Laws and Customer Protection - Data Privacy |
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The British Direct Marketing Association |
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The Mail System |
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| Section 3 | |
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Lists and Databases |
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Helping International Direct Marketers Succeed |
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Language and Cultural Features The major portion of the population speaks English. Thus English ought to be used in direct marketing. The United Kingdom, abbreviated UK, consists of four different parts, i.e., England, Scotland, Wales and Northern Ireland, each with its own culture, history and traditions. Britons is the correct designation for all inhabitants, and it is deemed unforgivable to address a Scott as an Englishman.The Britons are considered tied to tradition, accommodating, polite and very tolerant of foreign nationals who, however, should have command of the English language. Sources: FEDMA, PDMS Laws and Customer Protection - Data Privacy In addition to various laws in the field of advertising and direct marketing, there are rules of behavior in the direct marketing industry that require compliance. The most significant law is the Data Protection Act of 1984. According to this law, all sets of data containing personal information must, for example, be reported and registered. Please contact the British Direct Marketing Association if you have any questions. The Association's address is provided below. There is a MPS List (Mailing Preference Service) in Great Britain for persons who do not wish to receive printed advertising. There are also Robinson Lists of persons who do not wish to receive any baby-related advertising, and there are lists against advertising by telephone, facsimile and e-mail.
Source: DMA
The British Direct Marketing Association The Direct Marketing Association (UK) Ltd. DMA House
70 Margaret Street
London W1W 8SS
UK
Tel. ++44 20 7291 3300
Fax ++44 20 7323 4165e-mail: dma@dma.org.uk
Web site: www.dma.org.uk
Approximately 700 companies from the entire direct marketing sector are asso-ciation members. Foreign companies may also join the association and profit from its services such as: legal advice, a news letter, establishing business contacts, etc.
Sources: FEDMA, DMA
Royal Mail offers the following services for direct mailers: Door to Door
Royal Mail also offers a bulk mail service according to postal code (zip code) sectors.
Royal Mail Group plc
148 Old Street
LONDON EC1V 9HQ
UK
Tel: ++44 8457 740740
www.royalmail.co.uk
Additional comments on the British Postal Code (zip code) system:
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| Section 1 | Section 2 | Section 3 |