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The Danish Direct Marketing Association
Dansk Markedsforingsforbund
(Danish Market Research Association)
Nordre Fasanvej 113 2000
Frederiksberg
Denmark
Tel. No. +45 38 11 87 87
Fax No. +45 38 11 87 47
Lists and databases
B2B Marketing:
The B2B market is well developed and has a number of B2B suppliers who have various address lists at their disposal. Return rates are vary low due to the excellent quality of addresses. The most widely used selection criteria for B2B lists are: address information, sales, tel. no., fax no., number of employees, aceCode, decision-makers, title and occupation (there are approx. 160 titles and 8 established occupations) and business figures. It is common practice in Denmark to buy addresses They may also be purchased for nonrecurring or for multiple use.
There is also a list of subscribers and members that covers approx. 1,000 to 10,000 company addresses. Within this context, a separate distinction cannot be made on most lists between private and company addresses in the case of magazine subscriptions. These subscription lists frequently cannot be bought or rented. Despite this fact, one method to reach readers is ether to place an advertisement or to insert supplements.
B2C Marketing:
There are only two lists in the consumer sector due to the Danish Data Protection Act. One list comprises of a database with lifestyle addresses. The public telephone company manages the second list, which is based on the telephone directory. The telephone directory currently lists approx. 2.4 million households (given a total population of approx. 5.37 million). The lifestyle database contains approx. 290,000 subscribers. Return rates are vary low due to the excellent quality of addresses.
Denmark has two separate systems that can be used to select geo-demographic distributions. ARTis the name of the geo-demographic system of the Danish Post Office. The most interesting areas can be selected based on the postal code system. It is also possible to select average figures such as: age, gender, income, type of home, and number of children. The Danish Post Office is currently endeavoring to expand demographic variables.
Sources: Fedma, PDMS
| Business Addresses |
| B2B addresses total: |
573,299 |
| Tel. No. |
392,506 |
| Fax No. |
125,924 |
| E-mail addresses: |
58,509 |
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| Various decision-makers: |
| Senior decision-makers: |
128,015 |
| Managing directors: |
7,569 |
| Sales managers: |
11,267 |
| Purchasing managers: |
7,215 |
| IT managers |
10,695 |
| Human resource managers: |
5,657 |
| Marketing managers |
8,932 |
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| Consumer Addresses |
| Lists: |
1 |
| lifestyle data: |
270,000 |
Helping International Direct Marketers Succeed
ACTON International, a respected leader in international list and data acquisition services, brings more than 25 years of active international marketing experience helping each client minimize across-border marketing costs and maximize revenue potential country by country.
ACTON International, headquartered in the USA, employs a mature, experienced multi-language direct marketing and data specialist staff with borderless, seamless client-service operations in Germany, Japan, Brazil and the United States.
The ACTON-Client Advantage:
- Exclusive manager for business and consumer lists in over 200 countries.
- Long-term worldwide marketing alliances and business network provide access to additional lists and targeting data often unavailable or unknown to single marketing organizations.
- Research and Analysis services include profile and response analysis, predictive modeling, penetration studies, market research and more.
- Advanced multi-language data-processing including Kanji.
- Accurate country-specific addressing output standards.
- Comprehensive electronic data and graphic transfer services with unparalleled security standards.
- Trusted integrity. Client confidentiality assured.
ACTON International
USA Headquarters
Phone: 402 742 2820
USA Fax: 402 470 3965
Email: listinfo@acton.com
www.acton.com
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