France - Direct Marketing

In France there exists a Robinson list, which is managed by the French direct marketing association UFMD (Union Française du Marketing Direct). There are two other lists with France Telecom, one including people who do not want to be canvassed by phone (Orange List) and the other for people who do not wish to receive advertisements by fax (Saffron List).

To summarize, the data protection laws of 1978 are based on three principles:

1. All data centralized in databases have to be reported to the French data protection office (address at the end of the paragraph).

2. Both electronically and manually managed lists may only be released in compliance with data protection directives.

3. Persons making their personal data available for inclusion in a list are entitled to check the recorded information for accuracy.

To find out more details you may contact:

Commission Nationale Informatique et Liberté (CNIL)

21 rue Saint-Guillaume, F-75007 Paris

Telephone +33 1 53 73 22 22
Fax +33 1 53 73 22 00

The French Direct Marketing Association (UFMD)

Name: Union Française du Marketing Direct (UFMD)

Address: 60 rue la Boétie, F-75008 Paris

Telephone: +33 1 42 56 38 86

Contact: Véronique Milan-Beslay

The UFMD is an umbrella organization in which all associations and institutions which operate in direct marketing in France are represented.

Direct Marketing Associations:		FEVAD = Fr. mail order association, UDA = Fr. advertising association, UNOGEP = Fundraising association
Direct Marketing Consultancy and Service Providers:		AACC = Advertising agent association, GFFPIE = Printers' association, SYPROCAF = Ad media manufacturers' assoc.
Partners:		For example La Poste française
Advertising Control, Information Exchange and Training:		BVP = Office for the control of advertisements, CMD = Direct marketing circle (see below), IEMD = European Direct Marketing Institute

As an umbrella organization, the UFMD has only 16 members. It also functions as a distributor for all queries which it passes on to the appropriate body.

Useful Contacts for Potential Maling Dispatchers

Fédération des Entreprises de Vente à Distance (FEVAD)

President: François Momboisse Members: 220

Address: See UFMD; Internet: www.fevad.com

The FEVAD is a lobbyist and mouthpiece of the powerful French mail order industry. Enterprises wishing to enter the French market need only contact the FEVAD in the first instant. Its newsletter, publications and literary references(see above) are an important source for every market analysis; the wealth of information is truly impressive.

Syndicat National du Marketing Téléphonique (SMT)

President: Denise Bengioar

Address: 26 rue des Rigoles, F-75020 Paris; Internet: www.softel.fr/smt/

Telephone: +33 8 92 68 68 72

The SMT represents telephone marketing agencies. A library (mentioned under CMD) contains a wealth of details on telemarketing. The SMT brings potential telemarketers into contact with accredited agencies and service providers.