France - Direct Marketing

Postal Services

La Poste offers a range of national and international services for direct advertising under the name Publiposte.
Postimpact (national)

Conceived for mass addressed mailings. There are three products:

1. Postimpact Mé canisable (0 - 35g)

2. Postimpact Standard Distribution (0 - 350g)

3. Postimpact Libre (0 - 350g)

The Postimpact line is intended for general and direct marketing mailshots which can be personalized.

Ciblages Mé diapost (national)

This service provided by Mé diapost SA - a sub-contractor of La Poste - offers more specifically directed delivery by drawing on micro-geographic selection criteria (e.g. house or type of home, income situation, Nielsen zone, house, age, job etc.). The intention here is to keep printing and delivery costs down and to increase response rates.

To receive further information about domestic and foreign
postal services from France, you may contact the following
offices:

La Poste
Direction du Courrier
International
11 rue de Pre
F-75877 Paris Cedex 18

Chronopost
14 Bd des Freres Voisin
F-92795 Issy les Moulineaux

Internet: www.laposte.fr

Lists and Databases

In France, a considerable selection of rental addresses are available. Their cost is in the region of 220.00 euros a thousand although there are special pools gathered from telephone directories and vehicle registrations which are available at a third of this cost. The quality of private addresses is uniformly good although there are restrictions on the export of data carriers. Business lists are also available for rent.

Consumer potentials
Lists:		1,000
Household addresses:		12,000,000
Lifestyle data		4,200,000

Business potentials
Total B2B		6,678,983
All decision-makers		3,646,092
Executives		2,038,922
Purchasing managers		73,632
Sales Managers		35,178
IT Managers		25,633
HR Managers		21,781
Marketing Managers		10,260
Tel. No.		2,581,117
Fax No.		750,732
E-mail		not available
Other possible criteria:
Region
Number of employees
Sales
Founding year

Helping International Direct Marketers Succeed

ACTON International, a respected leader in international list and data acquisition services, brings more than 25 years of active international marketing experience helping each client minimize across-border marketing costs and maximize revenue potential country by country.

ACTON International, headquartered in the USA, employs a mature, experienced multi-language direct marketing and data specialist staff with borderless, seamless client-service operations in Germany, Japan, Brazil and the United States. The ACTON-Client Advantage:

Exclusive manager for business and consumer lists in over 200 countries.
Long-term worldwide marketing alliances and business network provide access to additional lists and targeting data often unavailable or unknown to single marketing organizations.
Research and Analysis services include profile and response analysis, predictive modeling, penetration studies, market research and more.
Advanced multi-language data-processing including Kanji.
Accurate country-specific addressing output standards.
Comprehensive electronic data and graphic transfer services with unparalleled security standards.
Trusted integrity. Client confidentiality assured.

ACTON International

USA Headquarters
Phone: 402 742 2820
USA Fax: 402 470 3965
Email: listinfo@acton.com
www.acton.com