Legislation and Consumer Protection - Data Privacy
	The Hong Kong Direct Marketing Association (HKDMA)
	Helping International Direct Marketers Succeed

Legislation and Consumer Protection - Data Privacy

Hong Kong’s direct marketing industry is self-regulated through the Hong Kong Direct Marketing Association (HKDMA). The HKDMA advocates following the same self-regulatory codes previously set by the USA. In short, there are no government laws or regulations restricting good direct marketing practices and the responsible use of data. There are a few new and ambiguous guidelines regarding accessibility of data and use of data by third party marketers as well as cross-border transfers. For more information, contact the Hong Kong Direct Marketing Association.

The Hong Kong Direct Marketing Association (HKDMA)

The Hong Kong Direct Marketing Association (HKDMA)
Units B & F
Hart Avenue No. 8
Tsim Sha Tsui
Kowloon
Hong Kong

Phone: +852 2730 3975
Fax: +852 2805 8193
Email: sureen@gcms21.com

Helping International Direct Marketers Succeed

ACTON International, a respected leader in international list and data acquisition services, brings more than 25 years of active international marketing experience helping each client minimize across-border marketing costs and maximize revenue potential country by country.

ACTON International, headquartered in the USA, employs a mature, experienced multi-language direct marketing and data specialist staff with borderless, seamless client-service operations in Germany, Japan, Brazil and the United States. The ACTON-Client Advantage:

• Exclusive manager for business and consumer lists in over 200 countries.
• Long-term worldwide marketing alliances and business network provide access to additional lists and targeting data often unavailable or unknown to single marketing organizations.
• Research and Analysis services include profile and response analysis, predictive modeling, penetration studies, market research and more.
• Advanced multi-language data-processing including Kanji.
• Accurate country-specific addressing output standards.
• Comprehensive electronic data and graphic transfer services with unparalleled security standards.
• Trusted integrity. Client confidentiality assured.
  

ACTON International

USA Headquarters
Phone: 402 742 2820
USA Fax: 402 470 3965
Email: listinfo@acton.com
www.acton.com

Source:
2005 World Almanac
2005 Encyclopedia Britannica
Hong Kong Statistics Bureau
Hong Kong Travel and Tourism Bureau
The Handbook of International Direct Marketing
The Direct Marketing Association
USA Key World Economic Indicators