Italy - Section 1


	Section 1
	Facts and Figures
	Economy
	Direct Marketing

	Section 2
	Language and Cultural Features
	Postal services
	Customer Protection - Data Privacy
	The Italian Direct Marketing Association

	Section 3
	Lists and Databases
	Helping International Direct Marketers Succeed

	Lists and Databases
	Helping International Direct Marketers Succeed

Lists and Databases

B2C Marketing
Until recently, it was difficult to rent or buy private addresses from Italian list owners due to cultural and moral reservations. The Italian White Pages telephone directory is the greatest potential source of addresses. It contains approx. 19 million persons. This list can be compared with 36 geo-demographic features such as lifestyle and socio-economic factors. The database is updated every month. .

Privatization of mail delivery services has had a positive impact on the distribution of mailings. The attitude toward direct marketing and sales has improved. Nonetheless, one should keep in mind that mail delivery does not necessarily view direct marketing in a positive light. Major differences can arise in the dates of delivery. Price discounts are not granted for direct marketing activities.

B2B Marketing

There are approx. 15 to 20 professional suppliers of B2B lists. The largest, most detailed list is based on information from the Yellow Pages. SEAT owns this list. The list contains around 3 million company addresses that are subdivided into 12 categories. An update occurs each month, and this list is one of the most current ones available. Addresses can be chosen according to various selection criteria, e.g., address, tel. no., branch of business (the classification is the same as in the Yellow Pages), region, number of telephone connections, registration status. The price is determined according to quantity and selection criteria in this case as well.

(Source: PDMS)

Business Addresses
B2B addresses total:		2,797,561
Tel. No.:		2,797,561
Fax No.:		not available
E-mail:		not available

Various decision-makers:
Senior decision-makers:		65,852
Managing directors:		14,694
Sales & marketing managers:		27,865
Purchasing managers:		3,791
IT managers:		4,031
Human resource managers:		641

Consumer Addresses
Household addresses:		18,600,000
Lifestyle data:		180,000

Helping International Direct Marketers Succeed

ACTON International, a respected leader in international list and data acquisition services, brings more than 25 years of active international marketing experience helping each client minimize across-border marketing costs and maximize revenue potential country by country.

ACTON International, headquartered in the USA, employs a mature, experienced multi-language direct marketing and data specialist staff with borderless, seamless client-service operations in Germany, Japan, Brazil and the United States. The ACTON-Client Advantage:

Exclusive manager for business and consumer lists in over 200 countries.
Long-term worldwide marketing alliances and business network provide access to additional lists and targeting data often unavailable or unknown to single marketing organizations.
Research and Analysis services include profile and response analysis, predictive modeling, penetration studies, market research and more.
Advanced multi-language data-processing including Kanji.
Accurate country-specific addressing output standards.
Comprehensive electronic data and graphic transfer services with unparalleled security standards.
Trusted integrity. Client confidentiality assured.

ACTON International

USA Headquarters
Phone: 402 742 2820
USA Fax: 402 470 3965
Email: listinfo@acton.com
www.acton.com

Section 1

Section 2

Section 3