Spain - Direct Marketing


	Section 1
	Facts and Figures
	Economy
	Direct Marketing
	Language and Cultural Features
	Legislation and Consumer Protection - Data Privacy

	Section 2
	The Spanish Direct Marketing Association
	Postal Services

	Section 3
	Consumer and Business addresses
	Helping International Direct Marketers Succeed

	Consumer and Business addresses
	Helping International Direct Marketers Succeed

Consumer and Business Addresses

About 30 lists of Spanish consumer addresses are available on the market. Microgeographical data, derived from the electoral register, are obtainable for some 30 million addresses. Household and lifestyle databases have recently started to be created.

Around 20 business address databases offer selection options according to various criteria, such as sales and number of employees, along with contact details.

Summary:

Business addresses
Business addresses total		1,300,000
Business addresses / all sectors / with telephone 80%		1,040,000
Business addresses / all sectors / with fax 34%		442,000

Contact (chief executives only) 70%		910,000

Other selection criteria:
- Sales
- Number of employees
No e-mail addresses available

Consumer addresses
Consumer lists		30
Household addresses		12,000,000
Lifestyle data		550,000

Helping International Direct Marketers Succeed

ACTON International, a respected leader in international list and data acquisition services, brings more than 25 years of active international marketing experience helping each client minimize across-border marketing costs and maximize revenue potential country by country.

ACTON International, headquartered in the USA, employs a mature, experienced multi-language direct marketing and data specialist staff with borderless, seamless client-service operations in Germany, Japan, Brazil and the United States. The ACTON-Client Advantage:

Exclusive manager for business and consumer lists in over 200 countries.
Long-term worldwide marketing alliances and business network provide access to additional lists and targeting data often unavailable or unknown to single marketing organizations.
Research and Analysis services include profile and response analysis, predictive modeling, penetration studies, market research and more.
Advanced multi-language data-processing including Kanji.
Accurate country-specific addressing output standards.
Comprehensive electronic data and graphic transfer services with unparalleled security standards.
Trusted integrity. Client confidentiality assured.

ACTON International

USA Headquarters
Phone: 402 742 2820
USA Fax: 402 470 3965
Email: listinfo@acton.com
www.acton.com

Section 1

Section 2

Section 3