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Facts and Figures |
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Economy |
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Language and Cultural Features |
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Section 2 |
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Direct Marketing |
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Postal Service |
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Customer Protection - Data Privacy |
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| Section 3 | |
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The Swiss Direct Marketing Association |
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Lists and Databases |
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Helping International Direct Marketers Succeed |
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Direct Marketing The Swiss direct marketing industry is consistently the top performer in Europe, with a three-figure per capita direct marketing volume for several years now. Principal users of this market are mail-order houses, car sellers, banks, publishers and retailers. The Swiss generally have a neutral attitude to direct marketing. Surveys have revealed that over 65% of Swiss respond to postal offers. At the same time, though, more and more people in Switzerland are fixing a "No Advertising" sticker to their letterbox, to put a stop to the endless deluge of unaddressed mailshots.
Another tip for international direct marketing in Switzerland:
Use the recipient's native language if possible especially for mailings to private customers. That would mean you would need to produce three different mailshots, so as not to reduce your target group market. You will see, though, that the results are significantly better.
Source: Fedma, PDMS
National Postal ServiceAddressed mailings:
There are two different speed categories: Economy and Priority Economy: delivery takes 2 to 3 working days (Monday - Friday)
Economy bulk: delivery is within 2 6 working days.
Bulk mail discounts apply for volumes of 500 items upwards.
A-priority: delivery within one day of posting including Saturday!
International Postal Service
There are two different speed categories for addressed mailings: Economy and Priority
Economy: the average time is 4 to 8 days for Europe and 7 to 12 days for the rest of the world.
Priority: delivery by airmail takes 2 to 5 days within Europe and 3 to 7 days elsewhere in the world.
Agreements are in effect with various European countries with respect to unaddressed mailings.
Source: Fedma
Consumer Protection - Data Privacy The use of addresses for advertising purposes is permitted in principle, if the person concerned makes their address generally accessible (e.g. voluntary entry in the telephone directory or in trade registers) and has not prohibited its use for advertising purposes. Conversely, this means data processing against the wishes of the person concerned is not permissible and so address barring requests must always be complied with. A barring notice should therefore be attached straight away to all the data on the person concerned in the specific address file (e.g. bar on use for advertising purposes) and written confirmation of barring should be sent to the person concerned.
When acquiring new address files it is advisable to compare them with the Robinson list published by the Swiss direct marketing association (SVD, Postfach, 8708 Mnnedorf), in order to avoid unnecessary complaints.
Anyone not wishing to receive personalised advertising can put their name on the Robinson list.
Each person concerned is entitled under Art. 8 DSG to request information about all their personal data held on record. In principle, personal data may only be processed for the purpose stated at the time of acquisition. If a subsequent change of purpose occurs, the data gathered cannot simply continue to be used; the people concerned have to consent to the new use.
Telemarketing is generally permitted, but cold calling, i.e. a call without prior business contact or the customer's express interest, is prohibited.
Source: EDSBZ
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| Section 1 | Section 2 | Section 3 |