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NEWSLETTER PREVIEW
ABOUT MARKETING ROI
ROI tip of the week: Sacrifice is the essence of corporate strategy. Without sacrifice, you have no strategy and, over time, your company becomes weak.
An excellent example is department stores. While trying to offer a full range of products and prices to attract as many consumers as possible, they lose market share and earnings to the specialty or niche stores...
FOCUS ON DESIGN
Envelope teaser copy!
We know a lot of mailers use teaser copy on their outer envelopes. BUT, what about a company - North American Publishing Company - that markets products to the direct mail industry? How do the "experts" feel about the use of teaser copy?

For nearly 40 years, ACTON has provided a wide range of turnkey direct marketing services including mailing list brokerage, data hygiene services, lettershop, printing production, direct mail package production and cutting-edge digital marketing programs for clients in Banking & Finance, Insurance, Publishing, Travel and Mail Order. With offices on four continents, ACTON has access to resources not available in a single market. For a single-plant, extraordinarily-fast-turnaround, 1/color black notice mailing to a single state or country; or for a multi-version variable component multi-channel marketing program to many countries, ACTON can put its considerable experience and resources to work.

For more than 20 years, ACTON has been a leading provider of Japan consumer mailing lists, Japan business mailing lists, and Japan professional mailing lists. ACTON's Tokyo-based creative team and Osaka-based data processing group provide market leading solutions to domestic and international direct marketers' needs for the dynamic Japan mail order market! ACTON's list management group works with hundreds of mailing list owners from all over the world. U.S. consumer list owners, German business list owners, Japan professional list owners, multinational list ownersEor more information contact listmanagement@acton.com. Direct marketing to Europe? Whether the need is for a mailing list, digital marketing campaign, or integrated multi-media DM program, the ACTON team can help. For more information, contact europa@acton.com.

Global direct marketers benefit from the collaborative efforts of ACTON's creative, print production, DP & imaging, and production groups working hand in hand with the world's leading direct marketing strategists, coming up with conventional and cutting-edge digital programs which are visually attractive, yet completely response-driven. ACTON has proudly worked on more than 20,000 turnkey direct marketing programs and has been responsible for the production of nearly 50 billion direct mail package components!

The ACTON team is dedicated to helping direct marketers succeed—identifying the correct consumer mailing list, business mailing list, or professional mailing list; developing the appropriate digital marketing technique (be it banner advertising, affiliate marketing or key word marketing or ranking); or executing a multi-media/multi-channel approach—the best program for maximum response will be put together on time and on budget, helping generate the maximum number of customers at the lowest acquisition cost.

Personalization, available in Romanized, Cyrillic and Complex (double-bit process) languages, is provided in a variety of output formats, including duplex and simplex laser printing (either cut sheet or continuous); ink jet in single- or multi-color; and impact printing for an old-fashioned, but still effective, look. Perhaps the most interesting personalization option is actual hand-addressing. Be it standard sized envelopes with a handwritten address only, or a full 8-1/2x11/A4 handwritten letter, the high impact of handwriting can boost the results for many programs.

Complete data hygiene services, from simple address formatting through complex New Mover updating, is available in many markets. ACTON is a non-exclusive licensee of the U.S. Postal Service's FastForward—this allows for efficient, inexpensive, and fast clean-up of all U.S. mailing lists. ACTON's Nippon Data Management ServicesTM (NDMSTM) is the leading method for data clean-up in the Japan market. Available on a stand-alone basis or in combination with other proprietary Japan database services, this break-through product allows for huge cost savings and the ability to reach those customers who have moved.

For more information, visit any ACTON office or contact info@acton.com


ACTON Global manages your online marketing campaigns using a comprehensive advertising network...»
ACTON offers opt-in email, direct mail and lead generation... »
Increase your sales, leads and website traffic by promoting and building your own 'pay for performance' sales force... »
Search Engine Optimization (SEO) is getting a lot of press nowadays, and many organizations believe they are doing a very good job on their web site with SEO.. »
Acton Global has a relationship with KeywordRanking.com. for handling keyword buys and SEO services. Please visit their site to learn more of how they can help your online business... »
We specialize in providing quality mailing lists to the Global Direct Marketing community. Our goal is to serve your needs and the needs of your mailers...»
The data hygiene group at ACTON works on maximizing delivery for every mailing. Different levels of service are available in different countries...»



 
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