Direct Marketing
After Germany and the United Kingdom, France is Europe's third largest direct marketing market. It accounts for a significantly larger share of unaddressed mail promotions than any other European country (18.3 bn. mailings in 2000, 80.7% of all direct mail). This means that although the volume of addressed mailings accounts for less than 20% of the entire French direct mail, spending in the addressed mail sector comes to 53.6% of all direct mail expenditure. This share is growing from year to year.
