Hong Kong’s direct marketing industry is self-regulated through the Hong Kong Direct Marketing Association (HKDMA). The HKDMA advocates following the same self-regulatory codes previously set by the USA.

Hong Kong is one of Asia’s most economically developed and market-driven markets (outside of Japan and Australia). However, even in Hong Kong’s market-driven environment, direct marketing can be frustrating depending on the product/service offered. Hong Kong consumers have convenient access to duty-free goods, well-stocked department stores, the latest product introductions and low-priced technology, etc.