Ireland is a small, open national economy. Economic development in the last few years has been marked by high growth rates and a dramatic fall in unemployment. In 2000, the Irish economy boomed with a growth rate of 10.7% of GDP.
In Ireland both English and Irish are spoken which means that direct marketing campaigns can be carried out in one of these two languages. It is not necessary to start a direct marketing campaign in Irish, unless it is meant as an act of goodwill.
ACTON International, a respected leader in international list and data acquisition services, brings more than 25 years of active international marketing experience helping each client minimize across-border marketing costs and maximize revenue potential country by country.
