Japan’s government to industry cooperation, the peoples strong work ethic, the mastery of high technology applications and a relatively small defense allocation helped Japans rapid advance to the rank of third most powerful economy in the world nipping at the heels of the monster economies of first and second ranked USA and China.
Japan is considered one of the most sophisticated, highly educated and affluent markets in the world. However tempting, to succeed in Japan, direct marketing campaigns should be thoroughly conceived, thoughtfully planned and carefully executed.
