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NEWSLETTER PREVIEW
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COPYWRITING INSIGHT
 Sometimes it takes only a few additional words of copy to have a positive impact on your response rate. What is unusual about these particular words is that they don't come from the expert copywriter. No, they come from satisfied customers.
We are talking about the "testimonial" which we introduced in last week's issue.
MARKETING TERMINOLOGY MADE SIMPLE
In the last two weeks we learned that commitment is the key that unlocks the power of consistency. According to Cialdini, "Once we realize that the power of consistency is formidable in directing human action, an important question immediately arises:
How is that force engaged? What produces the click that activates the whirr of the powerful consistency tape (the relevant learned behavior inside each of us)? ...
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Acton wurde 1968 als Marketingunternehmen gegründet, das sich auf die Erstellung von Mitgliederkatalogen spezialisierte. Heute gelten wir als eine der besten Direktmarketingfirmen der Welt.
Seit unseren bescheidenen Anfängen haben wir uns kontinuierlich weiterentwickelt und sind zu einem Marketingriesen geworden, der weltweit operiert. Wir verfügen über personell voll ausgestattete Büros in den USA, in Japan und Europa und halten strategisch wichtige Kontakte zu Partnern in allen Teilen der Welt. Dies ermöglicht es uns, die Vermarktungsstrategien für Ihre Projekte zu optimieren, seien es nun konventionelle Direktmarketingstrategien, innovative elektronische Kampagnen, oder etwas so Simples wie das Erstellen von Adresslisten durch selektiven Zugriff auf hunderte verwalteter Listen, die fast eine Milliarde individueller Einträge aus aller Welt enthalten.
Durch die Pflege wichtiger Geschäftsbeziehungen zu einer Vielzahl von Experten im Direktmarketing, zu Zulieferern und innovativen kreativen Köpfen weltweit kann Acton Ihnen helfen, wirtschaftlich sinnvolle und effektive Vermarktungsstrategien für fast jeden Markt zu entwickeln.
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We specialize in providing quality mailing lists to the Global Direct Marketing community. Our goal is to serve your needs and the needs of your mailers... »Mystery Shopping is an important part of the ACTON strategy... »How can we claim to know so much about who should and should not receive your mailing pieces each mailing?... »The data hygiene group at ACTON works on maximizing delivery for every mailing. Different levels of service are available in different countries... »ACTON Global manages your online marketing campaigns using a comprehensive advertising network... »ACTON offers opt-in email, direct mail and lead generation... »Increase your sales, leads and website traffic by promoting and building your own 'pay for performance' sales force... »Search Engine Optimization (SEO) is getting a lot of press nowadays, and many organizations believe they are doing a very good job on their web site with SEO.. »Acton Global has a relationship with KeywordRanking.com. for handling keyword buys and SEO services. Please visit their site to learn more of how they can help your online business... »
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